In a recent study of 253 corporate marketing decision-makers by Research Now on behalf of Columbia Business School and the New York American Marketing Association, 36% said they have “lots of customer data,” but just “don’t know what to do with it.” Thirty nine percent of marketers admit they cannot turn their data into actionable insight, which presents a major problem. In many companies, the effective use of data for marketing decisions lags behind the desire to do so.

Enter, dipplr.


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